Branding is more than just a logo or slogan; it encompasses the entire persona and reputation of your business. It's about crafting a unique identity that resonates with your target audience. Successful brands connect on an emotional level and leave a lasting impression. This book unveils the art of building that irresistible brand. Author Maria Ross is a premier world expert on small business branding and, as a brand strategist, has helped increase visibility for top companies like Microsoft, The Discovery Channel and Monster. She has helped thousands of small businesses and entrepreneurs and appeared on ABC News, MSNBC and Forbes.com.
Maria shows entrepreneurs and small business marketing managers how to use important small business advertising and positioning principles that will help take your business, products, and brand to the top. If you are a start-up, small business, non-profit, author or consultant looking to amplify your message, attract raving fans and create meaningful marketing, you’ll enjoy this 2nd edition of Branding Basics! Maria Ross is on a mission to stop the trashy marketing noise and create brands that matter to their target audiences. Your brand is your opportunity to tell your story truthfully and stand out from the crowd – it’s not about deception or lies.
The best brands and the most delightful marketing campaigns are those that inspire us, provoke us, entertain us, and add value to our lives. Marketing CAN be used for good instead of evil. Branding Basics for Small Business covers the essential branding elements like logo design, taglines, brochures, websites, social media, presentations and more. Maria also shares the basics of marketing strategy through assessing your niche audience, defining your customer, establishing your voice and visual identity, determining your ideal media outlets, crafting your messaging and integrating it all together for your launch.
This book unveils the purpose of branding, which is to create an emotional connection with your audience. When done right, branding creates loyalty beyond reason and turns customers into raving fans. Strong brands also command higher prices and generate increased demand. Branding Basics for Small Business is simply an exceptional branding book for small businesses, entrepreneurs, and marketing managers! Book and eBook Versions are Available
